Websites · Meta Ads · Local Service Businesses

The site does the selling. The signal does the scaling.

Site & Signal is a one-operator studio. I build the website, wire the Meta Pixel into every page, then film and run the ads — one system, zero handoff gaps, no junior account managers.

Book a build call → See the system
01 One operatorthe builder is the buyer
02 One systembuild → track → scale
03 60-secondtext-back on every lead

The Handoff Problem

Most agencies split your money across a web team, an ads team, & the gap between them.

The web team ships something pretty and leaves. The ads team inherits a pixel that was never wired right — so Meta's algorithm learns from bad data, so your cost per lead climbs, and everyone on the invoice blames someone else on the invoice.

Site & Signal exists to delete that gap. The person who builds your site is the person who wires your tracking and the person who spends your ad budget. When one operator owns the whole chain, every dollar reports to the same place — and nothing gets lost in translation, because there is no translation.

The usual setup
WebsiteVendor #1
Pixel & tracking"Whose job was that?"
AdsVendor #2
Follow-upYour front desk, maybe
Site & Signal
Site, signal, ads, follow-upOne operator

The System

Three phases. One pair of hands.

Nothing exotic — just the right order, done by the same person, so each phase feeds the next.

01 — Build

The Site

Conversion-first web build

A fast, mobile-first website written to sell the job — not to win a design award. Built page by page around the way your customers actually buy. Already have a site you like? I rebuild the parts that leak and keep what works.

02 — Track

The Signal

Meta Pixel, wired by the builder

The Meta Pixel and conversion events, installed by the person who built the pages. Every call, form fill, and booking feeds the algorithm clean data from day one — that's what makes the ads cheap and the targeting sharp.

03 — Scale

The Ads

Filmed, edited, managed

Ads shot and cut to look like your best work, not a stock photo. Launched on Meta, then optimized against real signal instead of guesses — creative that earns trust and a pixel that proves what's working.

+ Always on

Never miss a lead.

Every engagement ships with speed-to-lead automation: a text back within 60 seconds of every form fill, missed-call rescue texts, and automatic review requests when the job's done. Leads go cold in minutes — yours won't.

Ways In

Three doors. Same standard.

The Site

For businesses not ready
to spend on ads yet

  • Website built or rebuilt — conversion-first, mobile-first
  • Copy written to sell the job
  • Meta Pixel + events wired from day one
  • Speed-to-lead automation included
  • Ready to run ads the day you are
Book a call
Most booked

The System

The full studio:
build → track → scale

  • Everything in The Site
  • Ads filmed, edited, launched — creative from your real work
  • Meta campaigns managed & optimized weekly
  • Monthly numbers you can read in one minute
  • One operator on call — text me, not a ticket queue
Book a call →

The Signal

For businesses with a site
they already love

  • Pixel & tracking rehab — find what your last setup missed
  • Conversion audit of the existing site
  • Ads filmed, edited, launched — creative from your real work
  • Meta campaigns managed & optimized weekly
  • Speed-to-lead automation included
  • Upgrade path to a rebuild whenever you're ready
Book a call

Custom-quoted on the call · one number, no surprise line items · ad spend goes to Meta, never marked up

Michael Fow Savage, the operator
Est. 2026
Built by an operator

The Operator

The person on the call is the person doing the work.

I'm Michael Fow Savage. I run these exact sites, pixels, and ad systems on my own businesses before I ever sell them to yours — the offer is the operation, not a theory from a slide deck.

No account managers, no juniors, no "let me check with the team." You text the operator. The person who answers is the person who built your site, wired your signal, and is watching your cost per lead this week.

@siteandsignal — the studio @mike.converts — the operator

Questions

Asked & answered.

I already have a website. +
Good — that's what The Signal is for. I audit what you have, fix the pages that leak, wire the pixel properly, and run the ads. If the bones are bad, I'll tell you on the call and quote the rebuild instead. You'll never pay for a rebuild you don't need.
How fast does the site go live? +
Most builds go live in two to three weeks. Ads follow as soon as the pixel has clean data flowing — usually the same week the site ships.
What does it cost? +
Every engagement is custom-quoted on the call — one number, no surprise line items. Your ad spend goes straight to Meta and is never marked up. If the numbers don't make sense for your business, I'll say so on the call.
Do you lock me into a contract? +
No long contracts. Builds are project-based. Ads run month to month and earn their keep — if the system stops making sense, you stop paying for it.
Why Meta ads and not Google? +
Your customers scroll Facebook and Instagram every night. Meta reaches the homeowner before they search — and the pixel I wire into your site is exactly what makes that targeting sharp. Google has its place; for most local service businesses, Meta is where the cheap, consistent lead flow lives.
Who actually does the work? +
One operator — me. The build, the pixel, the filming, the campaign management, the reporting. That's the entire point of the studio: nothing gets lost between departments, because there are no departments.

Start the Build

Your work is already premium. Your presence should say so.

Tell me what you're working with. You'll get a straight read on your site, your tracking, and what the system would look like for your business — answered personally within one business day.

One reply, one number, no spam — ever.

Request received.

Check your inbox — confirmation is on the way.
I answer within one business day. — Michael

prefer email? michael@thesiteandsignal.com — answered within one business day